8 | LIBBY RANKIN: FROM SNACK PLATE TO PURPOSEFUL PLATTERS - HONORING A 12-YEAR-OLD’S VISION
Libby Rankin, owner of Platters With Purpose, shares the story of her daughter, Maddy, and her fight with pediatric cancer. Maddy always loved to have a “snack plate” and when she passed away, Libby got the idea to start Platters With Purpose to help fund pediatric cancer research in Maddy’s honor. Maddy believed there would be a cure. It just didn’t happen in time to save her. Join Heidi and Libby for this heartfelt and insightful look into the story of Platters With Purpose.
SHOW NOTES
Libby Rankin from Platters With Purpose shares the heartfelt story of her daughter Maddy and her fight with pediatric cancer. Though Maddy is forever 12, her legacy lives on through charcuterie boards and beautiful food art created by Libby.
The purpose behind the business is more than just beautiful food. When Libby had the idea for this business honoring Maddy, she knew it came with a bigger purpose. Profits from PWP are donated to fund pediatric cancer research which only accounts for 4% of federal funding. Maddy always believed there would be a cure for her cancer. It just didn’t happen in time to save her. Libby’s hope is that no other family has to feel the gaping hole in their heart like she did when they watch their child take their last breath.
Libby loved to cook with Maddy and try new recipes. Though Maddy isn’t with her today, Libby loves to carry on the “snack plate” idea and feel the connection to her daughter who would be so proud and absolutely love this business.
DISCUSSED IN THIS EPISODE
The purpose that started the business
A middle-of-the-night idea that wouldn’t let go
Where the profits from the business go
The direct impact the business is able to provide to local families
Large charcuterie spreads vs. pre-order boxes
How Libby decides what goes on the table as part of the spread
The decision Libby made at the beginning of 2023
How Libby manages 2 full-time jobs
Simple pricing for each event
The really important result of growth in your business
How Libby sources her products locally
The logistics of running a food-based business
Maddy Rankin, Courtesy of Platters With Purpose
RESOURCES AND LINKS
Website: Platters With Purpose
Instagram: Platters With Purpose
Facebook: Platters With Purpose
Unravel (Pediatric Cancer): A 501(c)3 nonprofit working to bridge the gap in funding for pediatric cancer research. With the help of warrior families and their communities, Unravel raises awareness of the need for this research and the funds to support it.
Might Maddy Foundation: helping local families lessen some of the burden and weight when caring for a child with a life threatening illness.
Make-a-Wish: Creating life-changing wishes for children with critical illnesses
Love this episode? Hear more from Libby in our bonus content episode over in our Patreon membership. In this bonus episode we talk about how Libby does (or doesn’t) market the business, start up costs for her business, and not getting caught up in the comparison trap. Become a Patreon member and have instant access to all our bonus episodes AND receive new episodes each month from our guests. Don’t miss it!