9 | LAURA ANDREWS: DONUTS, DREAMS AND SUNDAY DOUGH
Laura Andrews, owner and creator of Sunday Dough, talks with us about the whirlwind of the past year as she started her donut shop. After eating an amazing donut while on vacation, Laura set out on a quest to replicate that donut. Through much trial and error or a couple of years, Laura created the most amazing donut that now sells out in a matter of a couple hours each day. Laura shares the ups and downs of starting a brand-new business, how she got her product out in the local community and what life is like since she moved her business from her home to a downtown shop.
SHOW NOTES
When she started this business, Laura Andrews of Sunday Dough thought she would likely just be making a few donuts here and there for friends and family, but within the first few weeks Laura had already surpassed her goals and things were taking off quickly.
In nine months, Sunday Dough has transitioned from a dream of making donuts out of a home kitchen to a full-time business with a physical location selling more donuts than Laura thought possible.
Join us as we dive into how Laura worked full-time for a large corporation while building her business, what life has been like during the last 9 months of huge business growth and what plans are ahead for Sunday Dough.
DISCUSSED IN THIS EPISODE
What drove Laura to create her own donut
What made 2023 the right time in her life to try this as a business
How Laura came up with the name Sunday Dough
How she built her social following quickly
How giveaways and partnering with businesses boosted her audience
How Laura used press releases to grow awareness of the business
Some different partnerships and pop-ups Laura did
Learning from other local small businesses how they do things
How Laura decided it was time to quit her full-time job and just make donuts
Developing a gluten-free donut option
Why the shop is only open on the weekends
The importance of scaling responsibly so she doesn’t get overwhelmed
How her husband helps out at the shop
Building a brand with her pink donut boxes
The original donut pick up parlor - a safe, no contact area for customer pick-up
Courtesy of Sunday Dough
RESOURCES AND LINKS
Website: Sunday Dough
Instagram: Sunday Dough
Facebook: Sunday Dough
Donut King documentary on Hulu
Love this episode? Hear more from Laura in our bonus content episode over in our Patreon membership. In this bonus episode we talk about how Libby does (or doesn’t) market the business, start up costs for her business, and not getting caught up in the comparison trap. Become a Patreon member and have instant access to all our bonus episodes AND receive new episodes each month from our guests. Don’t miss it!