10 | LAURELYN HARRIG: TRANSFORM YOUR BUSINESS WITH TAILORED PERSONAL BRAND PHOTOGRAPHY
Laurelyn Harrig sits down to talk with Heidi about her business, My Brand Photographer, where she is a brand photographer and strategist helping female entrepreneurs and women-owned businesses bring their brand and business to life through website images, social media content, and other marketing images.
SHOW NOTES
Laurelyn works to free up her clients MOST valuable resource (time), so they can get back to the profit-producing areas of their business, and show up consistently. She knows small business owners wear all the hats, and she understands the time you spend pouring your hearts out serving your customers and pouring your heart + soul into your business. Because you’re wearing all the hats and it’s nearly impossible to do everything well, many times photos and marketing goes to the back burner.
Laurelyn shares with us the many details that go into planning for a brand photo session and shares the talking points when having a planning meeting with her clients. Go behind the scenes to hear from Laurelyn what makes her branding experience second to none and why her clients know they are going to get exactly what they want.
DISCUSSED IN THIS EPISODE
What is brand photography and why it’s important
The types of photos that usually make up the brand experience
The importance of seeing the personal side of her clients in the photos
The difference between brand photography and personal brand photography
How Laurelyn got her start in photography and why she continues to have a part of her business dedicated to weddings
How Laurelyn determined what area of photography was right for her based on her family and what was important to her
How being a brand photographer is great for someone who likes strategy
Why it’s better to specialize than be known as a photographer who does everything
Why specializing means better client care
How she encourages her clients to look and feel their best on photoshoot day
How Laurelyn finds locations for the photo shoots
Adjustments after maternity leave
Courtesy of My Brand Photographer
RESOURCES AND LINKS
Website: My Brand Photographer
Instagram: My Brand Photographer
Love this episode? Hear more from Laurelyn in our bonus content episode over in our Patreon membership. Become a Patreon member and have instant access to all our bonus episodes AND receive new episodes each month from our guests. Don’t miss it!